Yell - Business Application

Project Details

Working with Detica, we provided Yell with concepts and definition for a B2B Sales Tool. This Sales Tool set out to replace and unify over 40 tools used across Yell's business. The project objective was about delivering an integrated sales tools needed to enhance selling efficiency and effectiveness.

A wire-frame specification document defined the structure of archetype pages or templates, described front-end behaviour. It also developers a guide on what to build and for designers to use as a brief for detailed page designs.
  • Client Yell
  • Skills Project planning
    Information architecture
    Visual design