Simply Business - Website UX

Project Details

Simply Business Insurance required an online presence that was more engaging, with easy to find content, ultimately providing an “interactive” experience for different visitor profiles. The website provides a digital channel to support campaigns for business insurance products alongside a knowledge centre to equip users with expert tools and supporting business advice. The user experience piece looked at different personas and user journeys to drive an intuitive and engaging platform.
  • Client Simply Business
  • Skills Requirements gathering
    Information architecture
    User journeys
    Brand exploration