Land Rover – Business Application

Project Details

Land Rover UK Dealer Marketing portal provides its users at Dealerships with relevant quarterly marketing assets, in a timely manner, all which have been approved by Land Rover.

We undertook a phase of user research interviews gave us insight into the needs of UK Dealers. We interviewed marketing people at 6 UK Dealers across the country. The interviews captured what kind of marketing assets they need at specific times each quarter. It also gave them an opportunity to tell us how their experience could be improved. The research revealed a prioritised list of features and functionality that users want to make the experience more efficient and effective. This work was followed by a creating a set of wireframes which outline new features, navigation and layouts.
  • Client Land Rover
  • Skills Requirements gathering
    Stakeholder interviews
    User journeys
    Information architecture
    Visual design