FoodMaestro is a smart food search service for consumers, healthcare professionals, retailers and manufacturers right across the UK. FoodMaestro allows easy and open access to detailed UK food product information, all from one digitally centralised and trusted source.

Starting with a blank canvas, the work created included new brand identity and a palette of fresh colours was introduced, together with a bespoke illustration style that helped to make FoodMaestro’s communications stand out.

The project culminated in a set of visual identity guidelines, and preparation of brand assets for the app and website design. We have brought the brand to life with website, brand videos, social channels, event and print collateral.

• Client FoodMaestro
• Skills Brand strategy
  Brand stories
  Logo development
  Visual identity
  Tone of voice
  Brand guidelines