Cazenove+loyd have been creating unique travel experiences for a discerning high net worth clientele for over 20 years. Working closely with the company heads, this project involved large-scale ideas and workshops to form the overall brand strategy and brand naming (tone and voice overview). Highly detailed and expansive, the work carried out had to succeed in communicating to a very select and elite audience, very much in the high-end luxury market of travel as experience.
