We worked with organic shapes, choosing a butterfly shape to symbolise the nature of transformation of Axia,
On this project we introduced ‘style tiles’ to our brand creation design process. They are much like mood boards, but more specific, as it starts to imply colour palettes, fonts, style of icons. This method proved successful as a mechanism to give the client several visual options to work with. The style tiles led the brand in giving direction to shape how Axia's user interface evolved.