Axia is the name for a digital transformation product developed by Ixxus. They wanted to brand Axia in a way which made it a standalone independent product, whilst it had a subtle visual nod to the parent brand.

We worked with organic shapes, choosing a butterfly shape to symbolise the nature of transformation of Axia,

On this project we introduced ‘style tiles’ to our brand creation design process. They are much like mood boards, but more specific, as it starts to imply colour palettes, fonts, style of icons. This method proved successful as a mechanism to give the client several visual options to work with. The style tiles led the brand in giving direction to shape how Axia's user interface evolved.

• Client Ixxus
• Skills Brand creation
  Brand guidelines
  Visual design