About Us

B&E Creative was established in 2014 by Bal and Emyr Cummins. With experience in the creative and tech industry for over 20 years, implementing solutions for healthcare providers, government departments, financial institutions, media organisations, travel and technical companies.

We provide expertise through a user-centred design approach, ensuring that the business goals and client needs are met to deliver a great user experience. We’re passionate about creating innovative compelling experiences for forward-looking customers.

Founder, Project Director
Bal Cummins
Founder, Project Director

Bal is a Digital Project Director and has played a key role in establishing and implementing digital processes within several global advertising agencies. With overall key responsibility for user research, user experience and project delivery. Key accounts included HSBC Global, Aon Insurance, BAE Systems, Disney, ACCA, Stella Artois, and Versus Arthritis.

Founder, Creative Director
Emyr Cummins
Founder, Creative Director

Emyr is an accomplished graphic designer who has over 20 years’ experience designing brands and UX solutions. Emyr has a track record in developing and designing compelling brand and online experiences working for the likes of Sony, 3, Disney, Land Rover, Dialogue, Yell, Press Association, Allen & Overy, Opsview and BBC Worldwide.

Who we've worked with

Our process is designed to be flexible, we tailor our approach to meet our clients’ ambitions, objectives and budgets.

Here are some of the brands we have worked with during our careers in agencies, contracting and more recently for B&E clients.